The Secret To Parenting Differently

(without threats, bribes or screaming matches)

Just $9/month – cancel anytime

You desperately want to parent differently from your parents, but…

Timmy announces he’s dropping out of school, Jennifer refuses to shower for a second week, Chris throws their shoe at you…and shit hits the fan.

All of a sudden doors are slamming, curse words are flying, and you are saying things you promised you never would.

Then you find yourself right back to using the same soul crushing strategies your parents used on you.

You want to have an amazing relationship with your children based on mutual respect and connection, but you can’t seem to figure out how to do it… 


The Flipped Parenting Community!

The membership for parents who want to feel connected to their kids and proud of their parenting strategies.

Gain cooperation and respect from your kids -
in as little as 10 minutes per week.


Get thoughtful, short weekly lessons; an eye-opening 9-module mini-course, worksheets and more for Only $9/MONTH

Just $9/month – cancel anytime

You’ve tried so many things to
bring peace into your home…

x Making punishments more severe – (not only did that not work, but it made you feel like a terrible parent)

x Spending hours and hours scouring the internet and reading every book you could get your hands on

x Listening to people who meant well but were giving bad advice (including your own parents)

x Putting your child in therapy with the hopes a therapist could “fix” your child, but not only was it expensive, your child wasn’t willing to cooperate and do the work

x Tried to stop yelling on your own but didn’t have much success (and biting your tongue wasn’t an effective long-term strategy)

x Joining tons of online parent groups hoping someone would tell you the magic answer but not being able to navigate all the strong and differing opinions

x Paid for parenting courses that “guaranteed” their tools would make your child cooperate but (they didn’t)

x Tediously memorized parenting scripts  – if you just had the exact right phrase, your child would listen (they didn’t)

But OMG… you are exhausted, aren’t you?

Trying all the things with no improvement and still reverting to the traditional ways of your parents. When will you start experiencing some peace and cooperation and feel good about the way you parent?

Or you could use a signature process to . . .

Finally gain the knowledge and strategies you need to break the generational cycle as you learn to deescalate power struggles, gain cooperation and build connection with your kids.

Here is what happens when you do that:

grey checkmark  Your kids are happier and thriving as they respond to your new strategies.

grey checkmark   Your child feels respected and therefore begins respecting you. 

grey checkmark You experience less defiance and power struggles

grey checkmark You are able to fully enjoy the the precious time you have with your kids.

grey checkmark You no longer worry about your child’s future.

grey checkmark  You experience less fighting in the family – even between you and your partner – now that the temperature in your home has lowered.

grey checkmark  You feel confident in your parenting choices and no longer feel lost when you there’s a difficult situation with your kids.

grey checkmark  You parent in a way that aligns with your own values and feels good

I'll be honest with you

Getting to this point wasn’t easy

When I began my parenting journey…

I thought I had all the tools I needed to be a great parent. Not only had my own parents taught me the “proper” way to parent, but many parenting experts at the time were validating their approach.

  • Don’t be afraid to tell your child “no” 
  • Follow through with an appropriate punishment when your child breaks a rule…. 
  • Be consistent

No problem, I thought. I got this! My kids will listen to me because I’m strong and willing to do what’s hard – it’s in my child’s best interest . So sure I can do that. And I did.

But then…

The tools I was using didn’t work. At all. Everyone in my house was fighting, my child was struggling. I felt like a failure as a parent. In fact, punishments (and even rewards!) were just making things worse. Much worse. I was so confused and lost. If this is the way I’m supposed to parent and it wasn’t working (and felt terrible), what the heck was I supposed to do? I didn’t have any alternate tools. 

So I tried…

x Doubling down on punishments thinking they weren’t harsh enough to deter misbehavior

x Sending my child to therapy (I’m doing everything I was taught to do so it must be my child)

x Reading tons of books, trying desperately to find “the answer”

Janell outside

and that's when it hit me . . .

I was unintentionally making it all worse

My child was misbehaving not because they didn’t want to do well, but because they couldn’t. The reason punishments weren’t working is because my child was lacking important skills such as emotional regulation, impulse control and problem-solving and was therefore unable to meet the expectations I had. 

No wonder my child was getting angrier and angrier – instead of helping by teaching them the skills they needed to do better they were getting punished for trying their best.  

I needed a new way to look at parenting. Instead of focusing on punishing away the misbehavior I needed to focus on what was causing the misbehavior and solve for that first. Instead of focusing on compliance I needed to work on building a better connection with my child. And instead of trying to control my child, I needed to first learn to control my own thoughts, feelings and actions.

And this time, I finally started to see the results I’d been working for so long:

grey checkmark  The tension in our home started to come down and we were experiencing more peace.

grey checkmark Our child was becoming less defiant and more cooperative.

grey checkmark  We experienced less power struggles and escalations (and the ones that did happen were less intense and shorter).

grey checkmark I felt better about myself and was no longer ashamed of the way I parented.

The best thing?

For the first time as a parent I felt empowered and confident. For so long I was fighting a losing battle, bribing, punishing, threatening  – whatever it took in an attempt to “make” my child behave so that I could have a short moment of peace.  

By reframing the way I looked at parenting, working on my own mindset, practicing self-regulation, using new tools, and focusing more on our relationship above everything else, I was able to SIGNIFICANTLY reduce the challenges we were having at home and created an environment where cooperation came naturally. And I was able to do this without any participation from my child. 

janell and girls

So how does it work exactly?


The path to being a calm and confident parent

The exact steps to feel empowered to flip the script on traditional parenting to create the homelife you crave.

Welcome to

The Flipped Parenting Community

Gain cooperation and create a peaceful home without having to use tactics such as bribes and punishments. By flipping the script on parenting you will be empowered to lead the change you want to see most in your homes.

Just $9/month – cancel anytime

When you join the Flipped Parenting COMMUNITY

You get everything you need to parent in a way that is effective and feels good.

You’ll get instant access to:


The Flipped Parenting Weekly Lessons 

Everything you need to know!

What are they? The weekly lessons are easily digestible, bite-size lessons that will allow you to build your tool box and parent in a way that is effective and feels good. Here’s how they work:

Learn: Each week you receive an email with a link to the weekly lesson video. Lessons average between 2-5 minutes (watch while you’re brushing your teeth!)  and will be from one of the four the FLIP framework categories: Mindset, Self-Regulation, Connection and Tools.

Implement: At the end of each lesson you will be given an action item to try out for deeper learning.

Practice: You have the whole week to focus on the week’s lesson, to play around with it and test it out.  For real life change you have to put your new learnings into action 

Reinforce: Each video lesson has an attached discussion thread for sharing and feedback. Use it to ask questions, share how the lesson went for you, read other’s experiences with the lesson, share your biggest take-away, etc. You’ll receive a response to any questions within 48 hrs. 

Just $9/month – cancel anytime

I am so convinced of the method and tools shared in the Flipped Parenting Community because they helped me to completely change the way I parented and create peace in our home.

Just $9/month – cancel anytime

What if I can help you feel more in control
of your parenting this month?

In just one month you can start seeing positive changes in your home. And even better, you can get a whole year of support in the Flipped Parenting Community for less than the cost of a single private coaching session.

Just $9/month – cancel anytime

What our members say…

Evelyn W.
Flipped Parenting Community Inner Circle Member

“No matter where you are in your relationship with your child, this is something that will add value to your life.”

Valerie S.
Flipped Parenting Community Inner Circle Member

“Once I met Janell she totally flipped everything starting with my own mindset.”

Michelle N., Flipped Parenting Community Inner Circle Member

“The Flipped Parenting Community is such a fabulous resource!  Janell breaks down parenting challenges in small actionable steps and is truly empathetic.  The group sessions are very helpful in reinforcing our weekly lessons and help keep them top of mind.  I highly recommend this program for anyone wanting to improve their parenting skills and improve their relationship with their children.”

Rachel G., Flipped Parenting Community Inner Circle Member

“Janell Bitton is an awesome parenting coach. I found out about Janell on Facebook and started with a free hour long session in which she took the entire time to speak with me. What I really liked about Janell and why I still work with her now is that she really listened to me. She is very kind, funny, and down-to-earth, too. Her unique approach to parenting with intention helps me a lot and it can help you too. Now I am part of her online parenting membership community and I love it. I can hear about other parents struggles, wins, and point of views and share my own in a safe space. I highly recommend Janell and the Flipped Parenting Community!”

Who is this for?

👉The Flipped Parenting Community is for two specific people….


The parent that wants to be the best parent they can be and is ready to do the work, but doesn’t know where to start.


The parent that has started using positive parenting tools & strategies but knows they need regular reminders and accountability to keep their new skills top-of-mind.

If you can check one of these boxes, you’re in the right place!

Just $9/month – cancel anytime

Join the Flipped Parenting Community

You don’t need to use parenting techniques that don’t work and make you feel terrible. And, you can stop spending hours scouring the internet and trying ineffective “quick fixes.”

By learning how to reframe your thoughts about parenting, practicing self-regulation, building healthy relationships with your kids and learning new, non-punitive parenting tools you will be empowered to parent in a way that is not only effective, but feels good, too.

Just $9/month – cancel anytime

You might be thinking …

“I have access online to endless amounts of free parenting information and mom’s groups, why do I need the Flipped Parenting Community?”

When you join the Flipped Parenting Community you will get curated content that gives you quick wins and sets you up for long-term success: 

  • You can be confident you’re getting information that aligns with your parenting philosophy. No more confusion on whether or not this is the information YOU need.  Weekly lessons are designed by a professional Parent Coach – and experienced parent (over 20 years!) – who has first hand experience with many of the challenges you have experienced and knows exactly the kind of information you need. She also personally made the challenging shift from traditional to positive parenting styles of parenting and shares what you need to know to make sense of it all.
  • Only the information you need.  No more information overload. The actual information you need to become the parent you want to be delivered weekly to your inbox in bite-sized lessons.
  • You’ll understand WHY each tool works: No more haphazardly reading from parenting scripts and trying to apply random bits of information. Each tool and strategy is explained so you truly understand the “why” behind it all,  helping it to click and making the tools easier to apply.
  • You’ll Save Time: No more wasting time scrolling through the endless amounts of information online not sure what will really help.  You’ll spend just 5-10 minutes a week taking in targeted learning.  
  • You Will Feel and Be Supported: No more trying to justify your parenting style to people that approach parenting differently from you. You’ll have a whole community of like-minded parents learning along with you. Post in the weekly discussion thread for questions and feedback on that week’s lesson. 
  • You’ll have accountability to make sure information will finally stick! No more reading all the articles and listening to all the podcasts just to have it go in one ear and out the other. Each weekly lesson ends with a short, easy implementation challenge to help you apply the information. Weekly action items, a weekly action checklist and a discussion thread allow you to not just learn the information but to implement and practice that week’s tool. 
  • Long-term solutions! No more ineffective, short-term, one-size fits all band-aid solutions. The Flipped Parenting Community empowers you with life-long tools and strategies  to empower you to handle all the parenting challenges that come your way, now and in twenty years. 
  • You’ll feel empowered after addressing your own challenges : This is the real deal. No more being told what you want to hear. To truly set up the foundation for successful parenting we’re going to work on ourselves first. Even the most perfect parenting tool in the world won’t work if we don’t fix ourselves. This will help you to flip the switch from feeling like you’re failing as a parent to feeling empowered and being able to create the family life you desire. 
  • All this for less than for less than a Big Mac combo meal and it has the potential to change your whole life by letting go of the guilt and self-judgment and  empowering you to create family relationships that will last a lifetime.

Just $9/month – cancel anytime

I swear by everything I share with you in the Flipped Parenting Community because it not only improved my experience as a parent, but gave me the tools I needed to build relationships with my family for a lifetime…

and I want the same for you!

Go from feeling like you’re failing as a parent ➤➤➤
To feeling empowered, confident and proud of how you handle parenting challenges that come your way.

Stop spending hours and hours scouring the internet and searching online mom’s groups for advice that is ineffective, contradictory, confusing, overwhelming and doesn’t align with your values and ➤➤➤
have a parenting strategy that not only works, but makes you feel good about the way you parent.

Stop feeling alone in parenting ➤➤➤
get support, accountability, new tools, strategies and share ideas and tips with other like-minded parents in our amazing members-only community.

Just $9/month – cancel anytime

Answering all your questions

A:  Parents of children of any age will benefit from the Flipped Parenting Community. No matter what stage you are at, NOW is the best time to learn these skills. It’s never too late or too soon to improve and learn life-long skills that will benefit you long-term in ALL your relationships. Parenting only gets harder, and the more you have practiced these skills, the better set up your tool box is, the better prepared you will be – especially during the teenage years and beyond.

A:  You determine how much time you want to dedicate to the membership. To get the most out of the membership, at a minimum, weekly lessons/challenges will average about 5 minutes to watch and most weekly assignments will require no more than 10 minutes a day (and involve things you’re doing anyway like talking with your child. 😄). I also would encourage you to pop into the community regularly to share your experiences, get feedback and learn from others. To get even more out of the membership, work through the self-paced 9-lesson“Parenting with Intention” mini course and participate in our live events.  

Keep in mind that long-term, these tools are time-saving! Imagine time saved not getting into “going nowhere” arguments with your kids or partner. Imagine precious time found in the evening when you’re no longer doing drawn out battles over bedtime. Imagine better sleep when you’re not laying in the dark worried that you messed up your kids or feeling guilty for losing your cool. 

A: Unlike traditional/conventional parenting, the Flipped Parenting Village is driven by the idea that a child’s misbehavior is a result of 1) lagging skills and/or two 2) a relationship issue between parent and child. Therefore we use the FLIP Framework to empower parents to get control of their own mindset and self-regulation first. Next we focus on prioritizing and building a healthy relationship with our kids. Then we learn new positive parenting tools and strategies to address parenting challenges. We learn to shift our focus from punishing misbehavior to solving for what is causing the misbehavior.

A: You’re probably here because what you’ve been doing hasn’t been working. You know the tools you’ve been using don’t work (and they feel terrible), but you don’t know what else to do. You want to feel better about your parenting and want your children to truly respect (not fear) you. You know it’s going to take some work to learn to parent differently, but you’re ready and excited to have a safe, non-judgemental place and a community of parents on the same journey to support you and provide ongoing accountability.

A:  This is not for you if you’re looking for a quick fix. (It’s also not for you if you want to learn the most effective ways to punish your child into compliance.)  I wish I had the magic tool that would make all your parenting challenges disappear (and then I’d be a billionaire!), but reality is there is no quick fix. Parenting is hard work that requires ongoing practice and flexibility as the needs of your children (and your own needs) grow and change. The goal is not perfection, but to learn and do better. And, the more we practice and the better tools we have, the better equipped we will be to handle any parenting challenge that comes our way. Unfortunately there are no shortcuts in parenting.

A: To empower all parents, no matter where you are in your parenting journey, to be the parent you want to be. To help you make the shift to a “positive” parenting style that feels better and is more effective. To provide you with  non-punitive tools and strategies that not only work, but will not damage your relationship with your children. To learn to focus on problem solving and teaching your child the skills they desperately need.  To provide accountability and keep your positive parenting practice front of mind.

And, not only will you improve relationships with your children, but the tools you will learn will improve any relationships in your life. As you begin to apply the concepts in the Flipped Parenting Community, you will begin to look at the world through a different lens and approach all the relationships in your life in healthier ways. You will feel better about yourself, your child and other important relationships in your life.

A: Anyone who spends time or works with children will benefit from the Flipped Parenting Community. Grandparents, family members, babysitters, teachers, medical professionals and so many more would benefit. In fact, getting your village on the same parenting page is tremendously valuable.

A: You will receive an email with your log in instructions and other details immediately after your purchase.

A. Yes, you can wait. But you are most likely here because you need help now.  Keep in mind that every day you wait to address your parenting challenges and put off personal growth, the more you drift away from your child and the more you repairs you will have to make. 

A. Yes, you can cancel your membership any time with the click of a few buttons.

A. Due to the nature of the membership site and the fact that you are given instant access to materials, refunds will not be given. However, you can cancel anytime. And of course – please reach out any time if you have any questions or concerns and we’ll do our best to make it right!

The Flipped Parenting Community

Gain cooperation and create a peaceful home without having to use tactics such as bribes and punishments. By flipping the script on parenting you will be empowered to lead the change you want to see most in your homes.

Just $9/month – cancel anytime

When you join the Flipped Parenting COMMUNITY

You get everything you need to parent in a way that is effective and feels good.

You’ll get instant access to:

Just $9/month – cancel anytime